Lastly, as with Marketing Automation , keyword research is always paramount. Google My Business is a tool that local firms should be using to improve local SEO. It allows you to create listings specific to your business that appear in search results, maps, and on both desktop and mobile.
The most obvious benefit to search engine optimization in general is the ability to increase your rankings in Google search and other search engines. All businesses – local or otherwise – crave that #1 spot because they then have the best chance of attracting new website visitors. Once our local research & analysis are complete, we put together a roadmap for success, including setting timelines & milestones. We focus on value-based activities that will drive the most impact on your local search rankings. If you want to drive in more leads for your business, you need to work on getting into the local SEO 3-pack.
Google analyzes the data from the aggregators and phone directories. The consistency of that data is then compared to a businesses’ Google My Business listing. To have a reasonable chance of being considered for top listings in the local pack of the search results and Google Maps, a high percentage of the NAP data must be consistent. With a high percentage of search users clicking and calling from these listings on Google, it is important to maintain this data.
If you used to only use 5 keywords in your content but you identify more keywords or keywords that are a better fit, then make that change. Search engines also update and make changes to the requirements they use to rank websites. Even if your information is correct across your online accounts, make sure it also coincides with your physical location too. It goes back to those search engine crawlers we mentioned before. On the other hand, you can also reply to negative reviews faster but still professional. You’d be surprised how many people use these platforms to find information on businesses in their area.
There are approximately 81.1 billion local search queries from mobile phones annually, based on local SEO statistics. Most people use mobile to browse for products and gather more information before making a purchase. If the local business has a mobile-friendly site, 61% of mobile users searching for products are more likely to contact it. Is a high-quality SEO tool created to help your business with link building.
This Moz Academy video starts with how to structure a local PPC campaign and walks through the whole process thereafter. If you don’t have a physical presence, there are some situations where you can still rank for local queries. Learn whether you should, how to identify queries to compete for, and recommendations on how to optimize for them. Miriam Ellis outlines 11 common Google My Business listing management scenarios and the necessary steps to resolve them. In this quick video series, Moz Customer Success experts walk through important local marketing best practices and how to put them into action using Moz Local.